November 2008

Florence Broadhurst Hand Woven Rugs released in Australia by Cadrys

In the 60s, the flamboyant Florence Broadhurst would take the daily stroll from her studio in Paddington, Sydney, often stopping along the way to chat with Jacques Cadry, the founder of Cadrys hand woven carpets. Florence had an obvious love for textiles and design and would talk for hours about her latest screen prints while Jacques would share his latest silk rug treasures from the exotic East and beyond.

Fast forward four decades and the kindred spirit of Florence and Jacques has been reignited though a new collaboration between Signature Prints, custodians of the Florence Broadhurst design library and Cadrys.

Quotes David Lennie of Signature Prints:

“When Signature Prints first approached Cadrys we were looking for the best of the best – a high end specialist in rug design with a thorough understanding of this iconic library was a must for taking the designs into a new medium.

The Florence Broadhurst designs are so extraordinary because of their ability to be translated. It is awe inspiring to see a design such as Japanese Floral transform from a wallpaper to a printed fabric to a jacquard fabric and now – to hand woven rugs.”

Quotes Bob Cadry of Cadrys:

“Inspired by the opportunity to work with Australia’s most famous prints and designs, we began to research the extensive Broadhurst archives. After much deliberation we selected ten designs, each chosen for their diversity, unique visual language and their ability to connect the old with the new.”

Hand-woven in Nepal in a traditional manner, the pieces will feature Tibetan handspun wool, hemp, nettle, bamboo silk and luscious pure silk. Cut and loop pile, along with soumak kelim weaving techniques will be used to create a unique accent and texture.

The Florence Broadhurst collection by Cadrys features Japanese Floral, Siam, Honeycomb, Japanese Bamboo, Circles & Squares, Floral 300, Kabuki, Solar, Turnabout and Horses. Customised sizes and colourations are also available.

Florence Broadhurst hand woven rugs by Cadrys will be released in the USA in
early 2009.

Image reference details

‘Solar’ by Florence Broadhurst, hand woven rug by Cadrys under license to Signature Prints Australia.

‘Horses Stampede’ by Florence Broadhurst, hand woven rug by Cadrys under license to Signature Prints Australia.

More information

Media information and high-res images of Signature Prints fabrics, furnishings and home collection ranges are available from our website: www.signatureprints.com.au. Please note that you must apply for a media password (which allows access to high-resolution images) on the website and this takes up to 24 hours to be issued manually.

For all media inquiries (including interview requests, detailed product information, loan of product for photo shoots, prices and availability) please contact:

Nadia Klaczkiewicz
Brand manager
Signature Prints
Tel: +61 (0)2 8338 8400
email: nadiak@signatureprints.com.au

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