April 2008

‘Florence Broadhurst; Past, Present, Future’ at Sydney DesignEx 2008

After 8 years of globetrotting, Florence Broadhurst fabrics and wallpapers returned home to Sydney in April for the industry event of the Asia Pacific year - Design Ex 2008. On a 56sq metre stand, Signature Prints hosted ‘Florence Broadhurst, Past, Present, Future' showcasing the flamboyant colourways of Broadhurst's 1970's wallpapers, then jumping to 2008 to display how the designs are used today in residential and commercial interiors.

Running from Thursday the 10 th to Saturday the 12 th of April at the Sydney Exhibition Centre, the Florence Broadhurst stand was a must see, winning the award for best stand in the Interior Trends area of the show. Day one was a showstopper for press and industry professionals alike, with world renowned body artist Emma Hack painting a live model in Florence Broadhurst's Japanese Floral design on the stand. Visitors watched as the intricate design was hand painted over an eight hour time period to eventually leap of the wall and take human form. To view more of Emma's work visit www.emmahack.com.au

For the rest of the show visitors were invited to follow Florence Broadhurst around the world with current trends in America , Asia and Europe . Collaborations between the Florence Broadhurst brand and luxury luggage label Eclettica, Murobond Paints, and Cadrys Rugs were also on display, giving a preview of the direction the brand will be taking in the year to come.

‘Florence Broadhurst, Past, Present and Future' also marked the Australian release of the Glamour Wallpaper collection featuring eight designs from the archive unseen since the 1970's.  A spectacular co-ordinate Glamour Silk Collection was also previewed. (The Glamour Silk Collection is due for European release in the 4 th quarter of 2008).

Image reference details

The archival design ‘Large Paisley' was printed specifically for this show using Florence Broadhursts original timber screens. Prior to this event the design had not been printed since Florence originally designed it in the 1970's. Also featured in this image are the designs Tudor Floral (woven jacquard fabric) and The Cranes (printed fabric).

Collaborations with Murobond Paints and Cadrys Rugs present a trend forecast for the Florence Broadhurst brand in the coming year.

Note: Florence Broadhurst floor coverings are available in the UK , Continental Europe and Russia through Knots Rugs www.knotsrugs.co.uk and in Asia – Pacific and the USA through Cadrys Rugs www.cadrys.com.au

More information

Media information and high-res images of Signature Prints fabrics, furnishings and home collection ranges are available from our website: www.signatureprints.com.au. Please note that you must apply for a media password (which allows access to high-resolution images) on the website and this takes up to 24 hours to be issued manually.

For all media inquiries (including interview requests, detailed product information, loan of product for photo shoots, prices and availability) please contact:

Nadia Klaczkiewicz
Brand manager
Signature Prints
Tel: +61 (0)2 8338 8400
email: nadiak@signatureprints.com.au

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