March 2006

Florence Broadhurst by Signature Prints chosen for art installation by body artist Emma Hack

Internationally renowned body artist Emma Hack has taken Florence Broadhurst’s designs off into a completely new direction by painting them onto models!

The result is some stunning images that show just how versatile Florence Broadhurst designs by Signature Prints are.

The amazing transformation of both model and design was part of an installation by Emma, which took 14 hours to create. The major difficulty was matching up the body art with the actual wallpaper.

The meeting of Florence Broadhurst and body art had its genesis when Emma was walking past the Flourish store in Adelaide, Australia (stockists of Signature Prints’ Divine Decadence range) and the saw the ‘groovy’ Florence Broadhurst wallpaper. The owner of Flourish, Jackie Leo, was delighted to help Emma, and a display for Flourish by Emma helped Jackie win a trip to the USA.

Florence Broadhurst fan and client Kim Brancheau-Price says:

‘I’ve always thought that if I could swim in Florence Broadhurst’s designs, I would dive right in! Emma Hack’s use of Shadow Floral allows the being to become one with its environment. Sensational!

‘When we find a design we love, we want to possess it and consume it because it nourishes our soul on some profound level. Shadow Floral feeds the eye, the mind and the spirit, reminding us that the possibilities are endless … and we are inclined to want more. Not because we are still hungry but because it is so divine. We cannot stop ourselves.’

David Lennie, the CEO of Signature Prints, says of the installation:

‘Living proof that good design is GREAT design, Shadow Floral, used confidently can be the star in any environment. In this case, especially when in the hands of a professional like Emma, Shadow Floral is a stand up stunner and must have Florence Broadhurst grinning – no matter where she is.’

The designs used by Emma Hack are:

Shadow Floral (FBW /C58 ) Dusty Turquoise on matt brushed Silver Mylar
Japanese Floral: Red on White Mylar (a custom colourway)

More information on Emma Hack

For information relating to Emma Hack please visit her website: www.emmahack.com.au

More information on Flourish

Jackie Leo Flourish
2 /114 King William Road
Hyde Park
South Australia 5061
08 8373 1129

Email: jackieandrobb@hotmail.com

More information on Florence Broadhurst and Signature Prints

Media information and high-res images of Signature Prints fabrics, furnishings and home collection ranges are available from our website: www.signatureprints.com.au. Please note that you must apply for a media password (which allows access to high-resolution images) on the website and this takes up to 24 hours to be issued.

For all media enquiries, including interview requests, please contact:

Roger Balch
Signature Prints publicist
Mobile: +61 (0) 422 945 685
Email: media@signatureprints.com.au

For detailed product information, loan of product for photo shoots, prices and availability please contact:

Helen Lennie,
Signature Prints
Tel: +61 (0)2 8338 8400
Email: helenl@signatureprints.com.au

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