March 2006

Signature Prints wallpaper for Leona Edmiston’s Sunset Boulevard boutique

When upmarket Australian fashion designer Leona Edmiston opened her new boutique on Sunset Strip in March 2006, she chose Florence Broadhurst wallpaper by Signature Prints to make a stylish statement to the fashion cognoscenti of LA.

As befits such a venture, Signature Prints produces exclusively for Leona her own custom colourway of The Cranes (China White and Earth Red on matt brushed Gold Mylar).

David Lennie, the CEO of Signature Prints, describes it as:

‘This marriage of two excellent designers on Melrose Place, LA raises the fashion bar to a new height.

“Think Leona Edmiston and you think of soft sophistication. It’s therefore no wonder that Leona chose The Cranes in “old” oriental colors to adore her new showroom on Melrose Place. The wallpaper provides the exact ambience required to show her garments in the best possible light.’

Catherine Grossman, the export sales manager of Signature Prints, says the use of Florence Broadhurst is indicative of the massive ‘Broadhurst buzz’ in LA.

‘What could be more befitting to the fashion-savvy and composedly chic LA crowd than Broadhurst design? Echoing with the over-the-top glamour of Hollywood Regency, while at the same time subdued in the elegance of its immaculate tailoring, repetitive elements and an overall exquisite sense of proportion, Broadhurst design is taking LA by storm. These designs are so much at home in LA.

I think Leona Edmiston chose Broadhurst wallpaper to cover the walls of her flagship boutique on Melrose Place for this very reason … Broadhurst is quintessentially Australian yet very, very LA.’

More information

Media information and high-res images of Signature Prints fabrics, furnishings and home collection ranges are available from our website: www.signatureprints.com.au. Please note that you must apply for a media password (which allows access to high-resolution images) on the website, and this takes up to 24 hours to be issued.

For all media enquiries, including interview requests, please contact:

Roger Balch
Signature Prints publicist
Mobile: +61 (0) 422 945 685
Email: media@signatureprints.com.au

For detailed product information, loan of product for photo shoots, prices and availability please contact:

Helen Lennie,
Signature Prints
Tel: +61 (0)2 8338 8400
Email: helenl@signatureprints.com.au

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