November 2005

Signature Prints launches its Divine Decadence Lifestyle range for the home, featuring four new Florence Broadhurst designs

The new Divine Decadence Lifestyle range from Signature Prints is a range like no other and introduces four stunning new designs from the Florence Broadhurst library as well as featuring an old favourite.

The products include Ottomans, Bean Bags, Door Stops, Journals, mounted Fabric Art and mounted Wallpaper Art.

Wallpaper art is the ideal solution for those who can’t be bothered to prepare surfaces for rolls of wallpaper, or who don’t want to leave their treasured furnishings behind when they move.

Helen Lennie, Signature Prints marketing director, explains the development of the wallpaper art:

“It isn’t quite as easy as it looks! The metallic ‘Mylar’ paper is tricky to hang; the panel needs to be light (for international transport) and it needs to be finished well so that it looks sensational when hung on a wall, especially if it’s spot lit. It’s not just a bit of wallpaper stuck on a board … it actually took quite a while to develop!”

The Divine Decadence Lifestyle range combines the treasured heritage of Broadhurst with Signature Prints’ dedication to craftsmanship and luxury; and blurs the borders between art and furnishings in a most delicious way.

The new designs are the opulent Imperial Brocade, a sumptuous Tudor Floral, a hot and steamy Tiger Stripe and the distinctively Australian Cockatoos.

The colour palette comprises watermelon, antique blues, deep reds, rich bronze and chocolates and hues of vivacious yellow.

Helen Lennie describes the appeal of the finished product:

“These wallpaper panels look amazing en masse. We recently worked with a designer who specified them on a super-size feature wall. The reflective quality of the wallpaper, bold design choice, and the varied size of three or four panels made an old terrace wall look new again. The customised colours mixed with vintage chandeliers and customised rugs give an image of drop-dead glamour.”

The Divine Decadence Lifestyle range comprises:

Ottomans available in Imperial Brocade (Antique Blue on Frosted Almond) Tudor Floral (Egyptian Red on Plain), Tiger Stripe (Pearl Chocolate on Chocolate) and Japanese Floral (Yellow on Grey).

Bean Bags available in Tudor Floral (Watermelon on Plain) and Japanese Floral (Yellow on Grey).

Door Stops available in Imperial Brocade (Antique Blue on Frosted Almond) Tudor Floral (Egyptian Red on Plain), and Japanese Floral (Yellow on Grey).

Journals available in Imperial Brocade (Antique Blue on Champagne; Matt Black on Bronze) Tudor Floral (Egyptian Red on Bronze and Yellow on Champagne), Tiger Stripe (Stormy Seas on Bronze) and Japanese Floral (Watermelon on Champagne and Orange Pearl on Bronze). The journals are 22cm by 15cm.

Fabric Art (small 62cm by 62cm, and medium 62cm by 134cm) available in Imperial Brocade (Antique Blue on Frosted Almond) and Tiger Stripe (Pearl Chocolate on Chocolate).

Wallpaper Art (small 60cm by 60cm, and medium 60cm by 134cm) available in Imperial Brocade (Antique Blue on Champagne; Matt Black on Bronze) Tudor Floral (Yellow on Champagne), Tiger Stripe (Stormy Seas on Bronze), Cockatoos (Watermelon on Champagne) and Japanese Floral (Orange Pearl on Bronze).

Beaded Wallpaper Art (60cm by 60cm) available in Cockatoos (Watermelon on Champagne) and Japanese Floral (Orange Pearl on Bronze). The beading effect is attained by coating the surface with thousands of miniature transparent beads which diffract the light shining on the panels, accentuating end enhancing the design.

More information

Media information and high-res images of Signature Prints fabrics, furnishings and home collection ranges are available from our website: www.signatureprints.com.au. Please note that you must apply for a media password (which allows access to high-resolution images) on the website and this takes up to 24 hours to be issued.

For all media enquiries, including interview requests, please contact:

Roger Balch
mobile: +61 (0) 422 945 685
email: media@signatureprints.com.au

For detailed product information, loan of product for photo shoots, prices and stockists, please contact:

Helen Lennie,
Signature Prints
Tel: +61 (0)2 8338 8400
email: helenl@signatureprints.com.au

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