November 2005

Signature Prints launches its Divine Decadence Fashion range featuring four new Florence Broadhurst designs

The new Divine Decadence Fashion range from Signature Prints is a range like no other and introduces four stunning new designs from the Florence Broadhurst library.

The range includes dresses, skirts and caftan shirts in silks and thin cotton voiles, as well as more casual tank tops and tees. There are also tees for men.

The Divine Decadence collection combines the treasured heritage of Broadhurst with Signature Prints’ dedication to craftsmanship and luxury; and blurs the borders between fashion, art and lifestyle in a most delicious way.

The new designs are the opulent Imperial Brocade, a sumptuous Tudor Floral, a hot and steamy Tiger Stripe and a distinctively Australian Cockatoos.

The colour palette comprises eye-catching fuchsia, watermelon, antique blues, rich bronze and chocolates and hues of vivacious yellow.

Helen Lennie, Signature Prints’ marketing director, says:

“We wanted this range to be bold and elegant, crisp, bright and energetic. It’s a real show-stopper for our debut in fashion.”

The Divine Decadence fashion range comprises:

Versatile summer swing dress which is loose fitting and perfect to wear scrunched at the waistline with a belt, or loose for the beach. The dress is available in silk and voile.

Sleeveless swing top, similar in style to the dress and which can be scrunched at the waist.

Wrap-around skirt which can also be worn as a top with jeans or as a mini dress, again scrunched with a belt.

Caftan-style shirt available in silk and voile.

The silk dress is available in Imperial Brocade (Black on Black) and Cockatoos (Watermelon on Neutral) and the caftan-style silk shirt in Imperial Brocade (Frosted Almond on Natural) and Tiger Stripe (Chocolate on Vibe).

The voile swing dress, voile swing top, voile caftan shirt and voile skirt are available in Imperial Brocade (Pale Antique Blue on Natural and Black on Black), Tudor Floral (Yellow on Yellow) and Cockatoos (Watermelon on Neutral).

There is also a T-shirt and tank top range in Imperial Brocade, Tiger Stripe and Cockatoos, each design available in three colourways.

The Imperial Brocade tees and tanks are available in Black on Black, Fuchsia on White and Salmon on Yellow. The Tiger Stripe tees and tanks are available in Chocolate on Chocolate, Opaque Salmon on Storm and Grey on Yellow. The Cockatoos tees and tanks are available in Pale Antique Blue on Salmon, Watermelon on White and Yellow on Yellow.

The men’s tees are available in Imperial Brocade (Black on Black and Dusty Blue on Chocolate), Tiger Stripe (Charcoal on Storm) and Cockatoos (Purple on Yellow).

More information

Media information and high-res images of Signature Prints fabrics, furnishings and home collection ranges are available from our website: www.signatureprints.com.au. Please note that you must apply for a media password (which allows access to high-resolution images) on the website and this takes up to 24 hours to be issued.

For all media enquiries, including interview requests, please contact:

Roger Balch
mobile: +61 (0) 422 945 685
email: media@signatureprints.com.au

For detailed product information, loan of product for photo shoots, prices and availability please contact:

Helen Lennie,
Signature Prints
Tel: +61 (0)2 8338 8400
email: helenl@signatureprints.com.au

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