April 2005

Signature Prints launches the first Florence Broadhurst Lifestyle Products collection – freeing the world's most sought-after designs from the confines of the home.

With Florence Broadhurst fabrics and wallpaper in high demand worldwide, Signature Prints have broadened the range of products that feature Florence Broadhurst designs by moving them out of the home. Signature Prints are delighted to announce the launch of the "Lifestyle 05" collection, an exquisite new generation of products that includes everything from beautiful suede clutch bags and purses through to luxurious cotton T-shirts.

Practical objects such as fabric and wallpaper-covered journals and travel wallets are only for special people. And for those who need another excuse to buy Broadhurst for the home, there are cotton and silk cushions, fabric panels and limited edition art. While quirky objects such as suede doorstops must never be left on the kitchen bench – they are so scrumptious they are in danger of being eaten.

The Florence Broadhurst designs featured on the products include Japanese Floral, Pomegranate, Fingers, The Cranes, Japanese Bamboo, Circles & Squares, Hessian, Spring Floral, Shadow Floral, Colourbar and Mitzpah.

The vibrant colours chosen – such as Moonlight Jade and Pearl Blush – are those associated with the design brief for the clutches and purses – ‘think Hollywood glamour'. This led to the development of the specialised ‘pearlised' colours by Signature Prints production manager David Orford and a leading ink specialist.

The range is available now and will be exhibited at international trade fairs throughout 2005.

Gabriel Brennan, Signature Prints' Product Development Manager, describes the reaction of customers given a sneak preview of the new range:

“They gave a warm welcome to the first Florence Broadhurst lifestyle products and love the way they have been adapted to smaller-scale products such as the purses and clutches.”

It was hard work for Gabriel and her team though:

“It was definitely a challenging task. We were entering into new and unknown markets which meant a lot of hard work, but made it a lot more rewarding when we got the first fantastic feedback.”

And Gabriel 's favourite item?

“It would have to be the doorstops– they have a fantastically original shape which I absolutely adore, and carry the Florence Broadhurst designs incredibly well. They've already generated a massive amount of interest.”

Signature Prints' Marketing Director Helen Lennie says:

“Lifestyle 05 is a natural progression for Signature Prints. The love affair with the timeless designs of Florence Broadhurst from our international clientele demands a wider range of products. We know that now is the right time for Florence 's key designs to take a new journey.”

More information

Signature Prints media information and high-res images of the Lifestyle 05 collection are available from our website: www.signatureprints.com.au. Please note that you will need to apply for a media password to gain access to these images.

For all media enquiries and to arrange interviews please contact:

Roger Balch
Signature Prints Publicist
mobile: +61 (0) 422 945 685
email: media@signatureprints.com.au

For detailed product information, loan of products for photo shoots, prices and availability please contact:

Gabriel Brennan
Product Development Manager
Signature Prints
Tel: +61 (0)2 8338 8400
email: gabrielb@signatureprints.com.au

Signature Prints showroom and print studio: Media are welcome to make an appointment with Helen Lennie to visit the showroom and print studio. In the first instance, send an e-mail outlining your requirements and deadlines to: helenl@signatureprints.com.au

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