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March 2005
Australian VIP Pavilion at World Expo in Japan uses Florence Broadhurst furnishings by Signature Prints.
VIP visitors to the World Expo 2005, in Aichi , Nagoya, Japan, have the opportunity to see the breathtaking fabrics and wallpapers of Florence Broadhurst which will decorate the Australian VIP areas. Signature Prints has supplied 130 metres of wallpaper and 189 metres of fabric.
The expo runs from 25 March 2005 to 25 September 2005. Nagoya is 1 hour and 50 minutes by train from Tokyo (2 hours and 40 minutes from Tokyo Narita Airport ) and 35 minutes by train from Kyoto (just under two hours by train from Osaka 's Kansai Airport ).
David Lennie, Signature Prints CEO, says:
“This gives Signature Prints an opportunity to have its print works showcased in Japan for six months. The timing couldn't be better – the UK/Europe market is consolidating; the USA is sampled and excited; Asia and especially Japan is Signature Prints' next target market. The stars are definitely in alignment!”
Signature Prints' involvement in furnishing the Australian Pavilion came after they were contacted by Dirk Zimmerman of Studio 505. After speaking to marketing director Helen Lennie, a large sample box was sent to him which included Florence Broadhurst fabric and wallpaper on boards.
The designs and colours were discussed and narrowed down, and Dirk was very excited by the fact that Signature Prints can print on faux suede and other base cloths.
Helen Lennie says:
“Dirk is easy and fun to work with. Given the brief of keeping it quite subtle, he has managed to pull together a vibrant yet sophisticated interior.”
Product details
The details of the Florence Broadhurst fabric and wallpaper specified for the Australian Pavilion are as follows:
Commissioner's Office: visitor chairs, reception foyer, waiting benches, and cushions
Fabric design: Japanese Fans -- Colourway: Scribbly Red on Flame macro suede. Twelve metres to upholster two visitor chairs, two benches and four cushions. The cushions are intended as accents to the white leather sofa in the commissioner's office. There is also a rug made by Customweave featuring Japanese Fans using reverse colours of fabric.
Trade Floor: Bathrooms
Wallpaper. Colourway: all-white on matt brushed silver Mylar in the following designs:
Male toilets: 5 rolls of Cockatoo
Female toilets: 5 rolls of Spotted Floral
Disabled toilets: 3 rolls of Floral 100
Trade Floor: Function Chairs and Reception Area desk chairs
Fabric design: Japanese Fans; Colourway -- Dark Wave on Ottoman. 148m to upholster 120 chairs.
Trade Floor : Meeting Room Chairs
Fabric design: Japanese Fans; Colourway -- Scribbly Red on Macrosuede in Snow. 13m to upholster 18 stackable chairs.
General Office: Chairs
Fabric design: Yvan's Geometric (negative); Colourway -- Black on Ottoman.
7m to upholster 12 standard office chairs.
General Office: Notice Boards
Fabric Design – Yvan's Geometric (positive) in the following colourways to cover four notice boards:
4.5m in Scribbly Red on Ottoman
4.5m in Blue Blazers on Ottoman
Studio 505 contact details
Dirk Zimmerman
Studio 505
4/358 Lonsdale Street
Melbourne VIC 3000
Tel: +61 (03) 9670 2322
Fax: +61 (03) 9670 3233
Mobile : +61 (0)407 365 167
Email: dirk@studio505.com.au
Website www.studio505.com.au
Expo contact details
Nagoya Daiya II Bldg 4F, 3-15-1 Meieki
Nakamura-ku, Nagoya , Aichi 450-0002 Japan
Phone: +81-52-569-2108
Fax: +81-52-569-2115
More information
Signature Prints media information and high-res images of the Lifestyle 05 collection are available from our website: www.signatureprints.com.au. Please note that you will need to apply for a media password to gain access to these images.
For all media enquiries and to arrange interviews please contact:
Roger Balch
Signature Prints Publicist
mobile: +61 (0) 422 945 685
email: media@signatureprints.com.au
For detailed product information, loan of products for photo shoots, prices and availability please contact:
Gabriel Brennan
Product Development Manager
Signature Prints
Tel: +61 (0)2 8338 8400
email: gabrielb@signatureprints.com.au
Signature Prints showroom and print studio: Media are welcome to make an appointment with Helen Lennie to visit the showroom and print studio. In the first instance, send an e-mail outlining your requirements and deadlines to: helenl@signatureprints.com.au
End of Release