Personalisation pays off – part 3

We recently uncovered a speech made by Florence Broadhurst and loved it so much it is worth sharing some of it…..

Business - Florence Broadhurst Wallpapers Pty Ltd
Location -12 Roylston Street, Paddington, Sydney
Year – 1975

Expansion of the print studio by Florence Broadhurst

The demand for my wallpapers continued to increase at a galloping ate – to be exact – by 100 per cent.

I was now in the position of having to decide whether to take advantage of this demand or remain small.

After seven years of manufacturing under somewhat difficult conditions, I felt the potential in Australia warranted further expansion. It required that I go on to a much larger production, obtain more premises, carry a larger stock, employ and train more staff and issue a larger number of catalogues.

I thus moved to a studio of 15,000 square feet in Paddington, NSW. At the same time I obtained a freehold of a coating factory at Kirrawee and it is here that I have my base paper coated to any background I require. This enables me to produce any colour or texture background within a few days, to meet any demand.

It also became necessary to carry large stocks of base papers to be able to give instant service. Inks and dyes were still obtained from the manufacturers as and when required.

Papers are designed and printed in my studio in Paddington and catalogues are on display in a large, elegant show room on the top floor (David Lennie once visited Florence here in her studio. He was quickly shown the door when he introduced himself! HL)

Over five hundred designs are on show and in addition to looking through the catalogues, clients can actually see the rolls, which enables them to mix and match papers for effect. Papers are available in a few days – and it has been this service that has helped maintain such successful sales.

Thanks Florence – the next part of her speech is about competition and export – stay tuned - HL