The designs of Florence Broadhurst have taken the world by storm, from Hollywood to the fashion catwalks of Paris and the most luxurious hotels worldwide. As the marketing manager of Signature Prints, I love being part of the amazing team here driving the success of Bobby Broadhurst (did you know this is what her friends called her?). As Signature Prints goes from success to success, we are now preparing for further advancement in the luxury market of exclusive products, some made by us and some under license.
Helen and David Lennie’s business acumen and entrepreneurial drive have contributed over the past 13 years to the worlds of art, fashion and furnishing’s, discovering the power and passion of the designs of Florence Broadhurst. Florence who was born in Australia, caught up in the heady whirl of Shanghai in the 1920’s and 30’s where she was a singer and dancer, then opened a dress salon in London patronised by royalty before returning to Australia where her flamboyant wallpaper enraptured Sydney’s high society in the 1960’s and 1970’s.
So although we feel very proud to be the custodians to this amazing archive, we always remind each other and our team what Florence created in such a short time span (16 years).
So what’s new in our world and where are we heading? We are expanding our range dramatically to include hundreds of new designer fabrics! This new range is going to be online in November, so stay tuned! That is closely followed by a wonderful new project in New York but that one is still under wraps. All I can say at this stage is if you see me walking down the street wearing my favourite Florence Broadhurst design with matching shoes and handbag with my arm waving hello with perfectly a coordinated watch – well I am sorry but I LOVE our brand Broadhurst